FoundRae’s second hometown location opened in September 2024 at 777 Madison Avenue. Each FoundRae venue features a signature emblem on the front entrance with a Crossed Arrows seal marking its “crossing of paths,” as well as a motif unique to that store. The seal for the Madison Avenue location features Lion and Tiger symbols, as well as the number of the address: 777.

The space is a mix of a muted cinnabar red, a shade named for the faded stamp marks on centuries-old Japanese temple robes, and a scarlet hue used in FoundRae’s Strength tenet. These warm tones are paired with sophisticated deep walnut wood paneling and smooth camel leather.