In 2018, FoundRae opened our first doorway. The landmarked, cast-iron structure that houses the FoundRae Flagship was originally constructed in 1867. One of the original wooden support beams functions as the “foundation” of the stairway that leads from the studio to the expansive street-level space. The store is an eclectic mix of antique and vintage pieces, contemporary art, and custom artisan craftsmanship.
The original inspiration of the design was to create a residential library, which includes the collections of many generations of family members but continues to be alive with new additions. The FoundRae flagships feels very personal, and welcoming; so much so that Beth’s personal book collection lives on the shelves and the books on the bottom two shelves can be checked out as a lending library.
FoundRae’s second hometown location opened in September 2024 at 777 Madison Avenue. Each FoundRae venue features a signature emblem on the front entrance with a Crossed Arrows seal marking its “crossing of paths,” as well as a motif unique to that store. The seal for the new Madison Avenue location features Lion and Tiger symbols, as well as the address’s 777.
The space is a mix of a muted cinnabar red, a shade named for the faded stamp marks on centuries-old Japanese temple robes, and a scarlet hue used in FoundRae’s Strength tenet. These warm tones are paired with sophisticated deep walnut wood paneling and smooth camel leather.
FoundRae is opening a new flagship in The Moore, a building considered the crown jewel of Miami’s iconic Design District. This century-old landmark features a 1920s Neoclassical exterior juxtaposed with a modern Zaha Hadid installation in the four-story interior arcade.
The store features a long entry hallway, dining room and baby grand piano, all designed to feel like a home centered around a grand library. Since the earliest days of FoundRae’s creation, the brand’s identity has drawn on literature and symbolism as reference points, and leather-bound tomes are still used to display jewelry. These serve as physical reminders of a spiritual goal: FoundRae’s designs are intended to provoke thought and inspire people to pursue meaningful lives. Using a universal language of mystical symbols, letters and numbers, FoundRae clients can create personalized talismans and collections that reflect their experiences, journeys, beliefs, and hopes.
FoundRae’s first West Coast store front opened in August 2024 at 8405 Melrose Place. The iconic vine-covered stucco, a hallmark of the street, comprises the exterior, and light-toned wood décor is punctuated by pops of color inside.
The most striking feature is a 70 footbacklit composition of symbols that spans the entire ceiling. Beth refers to it as a map of the FoundRae ethos, a constellation of emblems that represent the brand’s foundational principles and inspire each collection.
All stories have a beginning, and this one starts with a tiny but tall, three-story space, in Dallas that was intended to be an elevator shaft but was never converted into one. In September 2023, and in partnership with The Conservatory, FoundRae opened their second door located in this annex of The Conservatory at Highland Park Village - a collaboration of FoundRae Fine Jewelry and a curation of collectible objects.
This store is a 500 square foot jewelry box, is like a small map room within the cocoon of a great library. The design intent was to maintain the connection to a library room and what they infer: the idea of getting lost in a sea of inspiration, the cozy space for reflection it provides, but also their role in preservation.This intimate space provides a cozy well of inspiration & limitless tools to create your next modern heirloom.