In October 2024, FoundRae is opened in The Moore, a building considered the crown jewel of Miami’s iconic Design District. This century-old landmark features a 1920s Neoclassical exterior juxtaposed with a modern Zaha Hadid installation in the four-story interior arcade.
The store features a long entry hallway, dining room and baby grand piano, all designed to feel like a home centered around a grand library. Since the earliest days of FoundRae’s creation, the brand’s identity has drawn on literature and symbolism as reference points, and leather-bound tomes are still used to display jewelry. These serve as physical reminders of a spiritual goal: FoundRae’s designs are intended to provoke thought and inspire people to pursue meaningful lives. Using a universal language of mystical symbols, letters and numbers, FoundRae clients can create personalized talismans and collections that reflect their experiences, journeys, beliefs, and hopes.