FoundRae’s first West Coast doorway opened in August 2024 at 8405 Melrose Place. The iconic vine-covered stucco, a hallmark of the street, comprises the exterior, and light-toned wood décor is punctuated by pops of color inside.

The most striking feature is a 70-foot backlit composition of symbols that spans the entire ceiling. Beth refers to it as a map of the FoundRae ethos, a constellation of emblems that represent the brand’s foundational principles and inspire each collection.