ABOUT FOUNDRAE

THE GUIDEBOOK

Who we are, what we create, and how you tell your story... 

FoundRae Guidebook

ABOUT FOUNDRAE

At FoundRae, we create modern heirlooms as tools of self-discovery and self-expression. Our jewelry is intended to inspire, nourish, and accelerate the lifelong process of our individuation. As we engage with the world and evolve as people, our collections are crafted to be tangible reminders, worn against the heart or on the hand, of our birthright to find and fulfill our potential. 


FoundRae Guidebook

THE FOUNDRAE MAP

The FoundRae Map is the basis of our entire collection, comprised of symbols representing your Foundation and our Tenets. Your Foundation is your core being. From your inner light to the pieces that shape you — including your family, the alignment of the stars at the moment of your birth, and the family you create — it is your bedrock. Our Tenets are the beliefs that encircle us. They reflect who we are and guide us in becoming who we’re really meant to be.

FoundRae Guidebook

MEET BETH

Beth Hutchens is an American creator, avowed symbolist, and jewelry designer. In 2015, she founded FoundRae with a distinct vision, clear mission, and unique vehicle of communication—18k gold jewelry. Since the company’s inception, every collection has offered more than beautiful adornment. Designed with symbols that transcend time, culture, and geographical boundaries, each jewelry piece is a part of an inclusive visual language that carries meaning far greater than the value of the gold itself.

FoundRae Guidebook

Each symbol is a tool of self-discovery & self-expression. Each wearer’s personal compilation is a way to help communicate more openly about how each of us got here as well as what we envision our next chapter to be, in order to inspire and to help not just ourselves, but each other & the next generation to live more fulfilling lives.

The resulting collection is highly personal yet charged with an energy and style that’s meant to empower & to be shared.

Beth Hutchens, Creative Director & Founder