The word “vertu” is the love of or taste for collectible objects or fine objects of art.
It comes from the Latin root Virtu which means the good qualities inherent in a person or a thing.
Explore our Vertu Collectibles
Tenet Highlight
tenet (noun):
a tenet is a principle or belief.
And like all heirlooms, these pieces tell a story. Each tenet can be expressed via multiple symbols from our lexicon. Discover our latest tenet highlight.
EXPLORE ALL TENETS
Internal Compass.
All change starts within.
All change starts within and radiates outwards. The cardinal directions of the compass are in mirror-image; it's only with self-reflection can the right path be determined.
-
Compass Continual process of adjusting course to align better with our life purpose and beliefs. Mirror Reflection.
New Beginnings The cardinal directions of the compass each carry symbolic meaning. The rising of the sun from the East indicates our origins, the source of life, a fresh start. Each day is a new day filled with potential. The day unveils itself just as life unfolds for us. As the sun rises, the light shines and so do you.
True North The constant in your life. The “right” direction, the “right” choice for you. Mirror Reflection.
-
Horizon Where the sea meets the sky. Therein lies a sense of limitless freedom, vast, boundless, expansive, open.
Dream.
Dream forward
We often think of a dream as something that is unattainable; all those dreams we keep bottled up within ourselves can come to fruition so long as we work toward making them a reality.
Dream With Crown The triangle represents sacred mountains, transformation, the idea that introspection and change is required to actualize a dream. The crown indicates the ascension; the achievement of the dream.
-
Arrow The arrow inspires us to powerfully launch forward.
Laurels The interlocking laurel leaf branches are a historic emblem that signifies accomplishment and glory.
Fire Symbol The divine triangle is associated with pyramids & sacred mountains; within the elements it is Fire, representing the journey of self discovery & transformation.
Star The star represents energy & divine guidance.
Reverie.
The Path to Joy
Joy is fulfilling what we are meant to be. Closing the gap between who we are and who we present to the world is our greatest challenge and the only path to joy. When how we appear is really who we are, joy animates us and lets our soul soar freely - like a butterfly.
Spade The spade represents the idiom "in spades". It's the energy catalyst, the initiator.
Butterfly This butterfly is meant to celebrate the soul and what gives our life meaning. In celebration of our own soul’s search for the light of our life purpose, like the Myth of Psyche in Greek mythology, following her bliss. Aligning and Re-connecting with our Soul; the absolute, undeniable, irrevocable connection with our essence. They can represent the defiant shout that our soul is ours alone to fuel and fire. It also celebrates the souls we cherish and keep close to us: a soul mate, our children, our parents. It is cathartic when grieving the loss of a beloved soul. It honors the birth of a new soul. In friendship, in love, in grief, in joy, for what is a soul but the metamorphosis of the individual from the divine; the beyond, between, and the after of everything this life encompasses. There is an end to life, but not of love.
Triple Butterfly