We are fortunate to partner with Every Mother Counts, a charity organization whose mission is to make the maternal health journey — before, during, and after childbirth — safe, respectful, and equitable for everyone, everywhere. I chose the bee as the symbol for the FoundRae x Every Mother Counts collection because bees are considered guardians of nature, known for their community, dedication, and expert teamwork. And what amazing things can be accomplished together.
Bees and their tight-knit community feel especially relevant with Mother’s Day approaching. I don’t want to limit our concept of mother to just biological mothers. It’s not just our mothers who “mother” us but our villages: our aunts, grandmothers, friends, and neighbors. We accomplish amazing things together.
We are excited to share the Bee Collection, inspired by the bee’s uncompromising dedication to its purpose. From March 31st to May 31st, 2026, 100% of retail proceeds of our FoundRae x Every Mother Counts Bee collection will go to Every Mother Counts.
I encourage you to visit EveryMotherCounts.org to learn about the work they do.