STUDIO & FLAGSHIP STORE
The Foundrae flagship store opened in Manhattan, New York City, March 2018. We didn’t want to just open a jewelry store. We wanted to create a comfortable yet inspiring environment that was a reflection of just how personal this collection is to us. For example, we have put our entire personal book collection into the store. All of the books on the bottom two shelves can be checked out: it’s a lending library. We want everyone to feel comfortable coming in and to leave feeling inspired; whether its with their new piece or a borrowed book. And the inspiration is two-way. Our studio is in the same space along with a bench jeweler which allows us to see everyday the personal stories that our customers create. We thrive on that interaction and learn from our customers everyday.
The Foundrae flagship store was built by Murat Bugdaycay and decorated by the couple together. The store is an eclectic mix of antique & vintage pieces, contemporary art & custom artisan craftsmanship. A suite of 1970’s era vintage leather chairs by Giancarlo Piretti for Castelli alongside a Danish modern vintage couch sit adjacent to a blush leather wall that is hand-stenciled with the Foundrae lexicon symbols in burnished gold foil. Commissioned artworks by Tyler Hayes of BDDW and ceramic sculptures line the walls along with large scale ceramic pedestals in shades of blue.
COME VISIT US
The Foundrae studio & flagship store is in Northern Tribeca, at 52 lispenard street, just below Canal street between Church and Broadway.