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Every Mother Counts - Bee Collection

June 2022

Every Mother Counts - Bee Collection

In April we launched our limited edition Bee medallions in collaboration with Every Mother Counts. 100% of retail proceeds of the medallions went to raise money for this cause that works to make pregnancy and childbirth safe for every mother, everywhere. We are proud to announce that the success of these medallions has raised over $50,000!

Due to the success of this campaign we will continue to offer the Bee collection in our flagship store only. Complete your story today with a Bee medallion and support a great cause!

Every Mother Counts’ mission is to make pregnancy and childbirth safe, respectful and equitable for every mother, everywhere. Founded in 2010 by Christy Turlington Burns, Every Mother Counts (EMC) educates the public about maternal health and invests in community-led programs to improve access to essential maternity care. EMC engages communities, thought leaders, and partners in efforts to affect maternal health care practices and policies at a systemic level. To date, EMC has invested more than $23 million globally in 35 programs in 13 countries and has directly impacted more than one million lives. EMC also creates original content, tools and resources for the public to share with their own communities and advocate for solutions that improve maternal health outcomes. To learn more about Every Mother Counts visit