“I’m very inspired by women; the story of how each of us got here as well as our next chapter. When I was designing our first collection, it was important for me to incorporate iconic spiritual and mystical symbols resulting in a collection that is highly personal yet charged with an energy and style that’s meant to empower and to be shared."
—Beth Bugdaycay, Creative Director & Co-founder
Authentic. Classic. Personal. Autobiographical. These are a few of the words I would use to describe the Foundrae collection, which is more than jewelry: they are modern heirlooms, ones that allow the wearer to express something of herself to the world.
And like all heirlooms, these pieces tell a story. The story they tell is both ancient—for what is more timeless than our personal quests for inner peace, for love, for strength?—as well as highly relevant. I believe that every one of us has the ability to gather wisdom from the journeys we take, and to use that wisdom to become braver, bolder and whole. Foundrae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already there. All you have to do is claim it.
Foundrae was co-founded by husband and wife, Murat and Beth Bugdaycay in 2015. Their core values informed the design of the first Foundrae fine jewelry collection.